Marketropolis

Marketing Strategy

Why You Should Audit Your Marketing Content

When it comes to institutional knowledge, are you mining or farming?

Scott D. Butcher FSMPS CPSM

April 30, 2019

2 Comments

Would you rather harvest information while it is living and fresh, or try to uncover it years later?

Business Development

Establishing Rapport with Prospective Clients

Gain Trust and Drive Meaningful Conversations

Scott D. Butcher FSMPS CPSM

March 5, 2019

One Comment

Establishing rapport is a critical soft skill for A/E/C professionals, yet it is rarely taught in schools or at firms. So how can you create rapport with someone you’ve just met?

Social Media Marketing

Are You Paying Attention to Your Digital Footprints?

The Importance of Having a Robust Presence Online

Scott D. Butcher FSMPS CPSM

January 7, 2019

No Comments

Throughout the past decade, social media has become an absolutely essential tool in the A/E/C marketing mix.

Networking in the New Year

A Free Guide for A/E/C Professionals to Enhance Networking Skills

Scott D. Butcher FSMPS CPSM

December 19, 2018

No Comments

One of the single most important skills required for any professional, especially those engaged with business development, is networking.

Firm Management

It's Time to Redefine Marketing & Business Development

SMPS Releases New Definitions

Scott D. Butcher FSMPS CPSM

August 22, 2018

No Comments

What is marketing? And business development?

Photography & Marketing

Improving Your Design & Construction Photography

Free Resource to Improve Your Project Photos

Scott D. Butcher FSMPS CPSM

July 17, 2018

No Comments

We're halfway through 2018 -- how are those entries for ENR's "Year in Construction Photography 2018" coming along?

Firm Management

Ten Trends in A/E/C Business Development

What are the hot trends for selling design and construction services?

Scott D. Butcher FSMPS CPSM

July 3, 2018

One Comment

Here's a macro view of some of the trends happening in the market space right now.

Firm Management

Rethinking Sales: Business Developers & Seller-Doers Use Different Approaches

Seller-doers and dedicated business developers have different BD responsibilities

Scott D. Butcher FSMPS CPSM

May 29, 2018

No Comments

Once upon a time, in the twentieth century, the architecture, engineering, and construction industry deemed "sell" a four-letter world, and attempted to ban it from the A/E/C vernacular.