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Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis, and commentary essential to decision-makers in the global construction industry. As the trusted source for 140+ years, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally, and globally! ENR's cutting-edge multi-media platform includes print and digital editions, eBooks, eNewsletters, webinars, social media, video, and more.

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EDITORIAL CALENDAR

AUDIENCE REPORT

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MARKETING SOLUTIONS

Select a marketing solution to view the details. Hover on ⓘ for more about the topic.

VIEW ALL MARKETING SOLUTIONS

ABM

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Reach your top prospective companies with our account-based marketing program which help draw out those specific users.

Advanced Targeting

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Customize your target audience by allowing us to identify their online engagement and digital behavior to pinpoint their interests that align best with your business solution.

Classifieds

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Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

Clear Seas Reports

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Need marketing research for more informed decision making? Contact your industry-focused market research partner today to gain insights into your complex business questions.

Content Creation

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We can help you create industry-relevant assets including articles, white papers, case studies, and more, so you can position your company as a thought leader and generate leads. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed to help you continue to do what you do best.

Continuing Education

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We provide continuing education to professionals across multiple industries through our print publications, websites, live events, and webinars. Increase brand awareness and generate high-quality leads through CE sponsorships.

Cost-Per-Lead

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Looking for leads who took a qualified action on your content? Use our cost-per-lead program to generate a set number of leads to help grow your customer base.

Custom eNews

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Custom eNewletters help you market your own content; or, send readers an eNewsletter containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eNewletters are co-branded with our publication to increase deliverability, views, and clicks.

Directories

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Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available.

Drip

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Drip Campaigns redeploy your marketing message over a longer period of time to increase lead engagement and allows for added brand exposure.

DRIVE

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Gain added exposure and increase your web traffic by driving a specific number of our users directly to your website using our DRIVE marketing campaigns.

eBlasts

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Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!

eBooks

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Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from a single sponsor.

eNewsletters

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As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness.

Infocenters

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Take content marketing to a new level with a full-feature, topic-centric, exclusively sponsored microsite called an InfoCenter. Supply valuable content, anything from articles to videos, and your company name becomes synonymous with whatever topic you choose.

Interactive Product Spotlights

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Unlike traditional press releases, Interactive Product Spotlights fuse the creative and storytelling aspects of advertising in an engaging, interactive experience that is promoted to a targeted email list of industry professionals.

Lead Nurturing

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Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.

Live Events

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Live B2B Events and Conferences provide both exhibitors and attendees with valuable networking opportunities and practical insights they can use to grow and transform their businesses. As an Exhibitor or Sponsor you gain increased visibility and a relevant platform to promote products and capabilities, meet face to face with clients and partners, and establish your presence and leadership in the industry.

The Magazine

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Create brand awareness and leverage the credibility and authority of our brand by advertising with our industry-respected publication. Choose from a full range of digital advertising options, including full-page and fraction ads.

MyClear Opinion Panel

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Need high-quality B2B research respondents? myCLEARopinion Panel specializes in B2B skilled industry sample, providing access to executives, decision makers, and experienced industry professionals.

Native Advertising

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Build thought leadership for your brand! Publish your high quality, non-commercial content alongside our trusted editorial online, in our eNewsletter and on our social media. Your editorial labeled as "Sponsored Content" will be promoted on our website, eNewsletters and through our social media channels.

Online Retargeting

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Expand your impressions and reach to our website visitors as they move around the web! Retargeting tracks our website browsers and then displays your ads to them as they travel to other websites.

Podcasts

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Podcasts provide educational and promotional information to industry professionals through audio presentations. Sponsor an editorial podcast or an exclusive podcast to allow industry professionals to hear directly from you with email and website promotions included.

Social Media

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Broadcast your company's message to our brand's entire social media base. We offer a number of opportunities for audience engagement through Facebook, Twitter, and LinkedIn.

Videos

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We produce high quality, professional videos and devise a customized marketing strategy to get your video message in front of thousands of qualified buyers via eMagazines, Social Media, and Brand Websites. Video options include Case Study, How To/Product Demo, Booth/Event Coverage and more.

Webinars & Online Events

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Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor, and even those that offer CE credits to attendees.

Website Display Ads

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Connect with industry professionals and drive traffic through online display ads. Create awareness and engagement while directing viewers to your site. Options include standard banner ads or extra impact rich media ads.

Or filter the above options by category.

Brand Awareness

Lead Generation

Content Marketing

Market Research

Directories

Events

ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.

ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

Articles Read
Browser Used
Webinars Viewed
Emails Clicked
Topics of Interest
Website Topics
White Paper Downloads
Events Attended
And many others!

CLASSIFIEDS

Categories Include:

Jobs
Training
Courses
Business Services
Bid Notices
And more!

CLEAR SEAS REPORTS

Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.

CONTENT CREATION

White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

ENR can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

WHITE PAPERS
ARTICLES
BLOG POSTS
SOCIAL MEDIA CONTENT
TECHNICAL PAPERS
CASE STUDIES
AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ENR can deploy your White Paper via email to construction professionals with our White Paper eBlast. Since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

CONTINUING EDUCATION

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts are here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

COST-PER-LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

CUSTOM eNEWS

VIEW EXAMPLE

Co-branded with ENR to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

White papers
Case studies
Testimonial, interview, Q&A videos
On-the-job tips
Archived webinars or podcasts
Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

DIRECTORIES

Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.

DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

COMPANY CONTENT EBLASTS

Looking to speak directly to our audience with all of your own content and ads? Utilize our Third-Party eBlasts that deploy your message straight to our qualified audience of engineering and construction professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

eBOOKS

Sponsor a unique collection of your company’s thought leadership content co-branded with ENR and designed as an interactive digital experience. Leverage the most influential and respected construction industry media brand while generating high-quality leads!

Topic-specific eBooks are hosted on ENR.com and deployed to ENR’s audience through a co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details, from design, production, and hosting on ENR.com, to marketing to ENR’s community of engineer and construction professionals and providing leads for your business development efforts.

Sponsorship Packages:

You Receive...	Single-Sponsor
Full page ad	3
Logo on cover (Linked to your website)	✔
Sponsor article (1,000-1,200 words)	3-5
Logo on deployment eBlast	✔
Leads from deployment eBlast^{^}	✔

^Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.

eNEWSLETTERS

As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.

Attention-grabbing ads and exclusive sponsorships are available.

TOPIC-SPECIFIC eNEWSLETTERS

ENR Equipment

A bi-weekly eNewsletter covering the latest tools of the trade, offering insights into equipment and material trends, and technology that are making construction projects safer, productive and profitable.

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