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Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis, and commentary essential to decision-makers in the global construction industry. As the trusted source for 140+ years, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally, and globally! ENR's cutting-edge multi-media platform includes print and digital editions, eBooks, eNewsletters, webinars, social media, video, and more.

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MARKETING SOLUTIONS
Marketing Solutions Menu

Select a marketing solution to view the details. Hover on ⓘ for more about the topic.

VIEW ALL MARKETING SOLUTIONS
ABM
ⓘ
Reach your top prospective companies with our account-based marketing program which help draw out those specific users.
Advanced Targeting
ⓘ
Customize your target audience by allowing us to identify their online engagement and digital behavior to pinpoint their interests that align best with your business solution.
Classifieds
ⓘ
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Clear Seas Reports
ⓘ
Need marketing research for more informed decision making? Contact your industry-focused market research partner today to gain insights into your complex business questions.
Content Creation
ⓘ
We can help you create industry-relevant assets including articles, white papers, case studies, and more, so you can position your company as a thought leader and generate leads. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed to help you continue to do what you do best.
Continuing Education
ⓘ
We provide continuing education to professionals across multiple industries through our print publications, websites, live events, and webinars. Increase brand awareness and generate high-quality leads through CE sponsorships.
Cost-Per-Lead
ⓘ
Looking for leads who took a qualified action on your content? Use our cost-per-lead program to generate a set number of leads to help grow your customer base.
Custom eBlasts
ⓘ
Custom eBlasts help you market your own content; or, send readers an eBlast containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eB are co-branded with our publication to increase deliverability, views, and clicks.
Drip
ⓘ
Drip Campaigns redeploy your marketing message over a longer period of time to increase lead engagement and allows for added brand exposure.
DRIVE
ⓘ
Gain added exposure and increase your web traffic by driving a specific number of our users directly to your website using our DRIVE marketing campaigns.
Co-Branded eBlasts
ⓘ
Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!
eBooks
ⓘ
Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from a single sponsor.
eNewsletters
ⓘ
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness.
Infocenters
ⓘ
Take content marketing to a new level with a full-feature, topic-centric, exclusively sponsored microsite called an InfoCenter. Supply valuable content, anything from articles to videos, and your company name becomes synonymous with whatever topic you choose.
Interactive Product Spotlights
ⓘ
Unlike traditional press releases, Interactive Product Spotlights fuse the creative and storytelling aspects of advertising in an engaging, interactive experience that is promoted to a targeted email list of industry professionals.
Lead Nurturing
ⓘ
Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.
Live Events
ⓘ
Live B2B Events and Conferences provide both exhibitors and attendees with valuable networking opportunities and practical insights they can use to grow and transform their businesses. As an Exhibitor or Sponsor you gain increased visibility and a relevant platform to promote products and capabilities, meet face to face with clients and partners, and establish your presence and leadership in the industry.
The Magazine
ⓘ
Create brand awareness and leverage the credibility and authority of our brand by advertising with our industry-respected publication. Choose from a full range of digital advertising options, including full-page and fraction ads.
MyClear Opinion Panel
ⓘ
Need high-quality B2B research respondents? myCLEARopinion Panel specializes in B2B skilled industry sample, providing access to executives, decision makers, and experienced industry professionals.
Native Advertising
ⓘ
Build thought leadership for your brand! Publish high quality, non-commercial content alongside our trusted editorial online, in our eNewsletter and on our social media. Your editorial labeled as "Sponsored Content" will be promoted on our website, eNewsletters and through our social media channels.
Online Retargeting
ⓘ
Expand your impressions and reach to our website visitors as they move around the web! Retargeting tracks our website browsers and then displays your ads to them as they travel to other websites.
Podcasts
ⓘ
Podcasts provide educational and promotional information to industry professionals through audio presentations. Sponsor an editorial podcast or an exclusive podcast to allow industry professionals to hear directly from you with email and website promotions included.
Social Media
ⓘ
Broadcast your company's message to our brand's entire social media base. We offer a number of opportunities for audience engagement through Facebook, Twitter, and LinkedIn.
Videos
ⓘ
We produce high quality, professional videos and devise a customized marketing strategy to get your video message in front of thousands of qualified buyers via eMagazines, Social Media, and Brand Websites. Video options include Case Study, How To/Product Demo, Booth/Event Coverage and more.
Webinars & Online Events
ⓘ
Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor, and even those that offer CE credits to attendees.
Website Display Ads
ⓘ
Connect with industry professionals and drive traffic through online display ads. Create awareness and engagement while directing viewers to your site. Options include standard banner ads or extra impact rich media ads.

Or filter the above options by category.

Brand Awareness
Lead Generation
Content Marketing
Market Research
Events

View All Marketing Solutions within Selected Category
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ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.

 

Target Audience Less Wasted Messaging Qualified Leads
ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • Events Attended
  • And many others!
Advanced Targeting graphic.  Advanced Targeting graphic.
CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

Categories Include:
  • Jobs
  • Training
  • Courses
  • Business Services
  • Bid Notices
  • And more!
ENR Classifieds
CLEAR SEAS REPORTS

Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.

CONTENT CREATION

White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

ENR can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

  • WHITE PAPERS
  • ARTICLES
  • BLOG POSTS
  • SOCIAL MEDIA CONTENT
  • TECHNICAL PAPERS
  • CASE STUDIES
  • AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ENR can deploy your White Paper via email to construction professionals with our White Paper eBlast. Since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

CONTINUING EDUCATION

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts are here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.


Continuing Education Center IACET Accredited Provider RCEP Logo AIA Logo PDH Logo
COST-PER-LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

CUSTOM eBlasts
Custom Content eBlast

VIEW EXAMPLE

Co-branded with ENR to boost deliverability, connect with readers and acquire leads! Custom eBlasts include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

DRIVE
Co-Branded eBLASTS

ENR eBlasts are specialized emails focused on product information, video sharing, literature distribution and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples

Content Marketing Sponsorship

Align your messaging around ENR’s editorial content. Each month, you have a unique and exclusive content marketing opportunity to sponsor a key feature article across platforms.


Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of industry professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

eBOOKS

Sponsor a unique collection of your company’s thought leadership content co-branded with ENR content and designed as an interactive digital experience. Leverage the most influential and respected construction industry media brand while generating high-quality leads!

Topic-specific eBooks are hosted on ENR.com and deployed to ENR’s audience through a co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details, from design, production, and hosting on ENR.com, to marketing to ENR’s community of engineer and construction professionals and providing leads for your business development efforts.


Sponsorship Packages:
You Receive... Single-Sponsor
Full page ad 3
Logo on cover (Linked to your website) ✔
Sponsor article (1,000-1,200 words) 3-5
Logo on deployment eBlast ✔
Leads from deployment eBlast^ ✔

^Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.

Want to see a co-branded eBook in action? Check out some of our industry examples:


Construction eBook
eNEWSLETTERS

As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.

Attention-grabbing ads and exclusive sponsorships are available.


TOPIC-SPECIFIC eNEWSLETTERS


ENR Equipment eNewsletter. ENR Equipment

A bi-weekly eNewsletter covering the latest tools of the trade, offering insights into equipment and material trends, and technology that are making construction projects safer, productive and profitable.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


ENR Futuretech. ENR Futuretech

A bi-weekly eNewsletter covering the spectrum of business, construction and information technology to help AEC industry leaders boost productivity.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


ENR Risk Review. ENR Risk Review

A bi-weekly eNewsletter devoted to construction related risk, insurance, surety, regulatory compliance, ethics and law.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


ENR Energy. ENR Energy

A monthly eNewsletter focusing on news, trends and opportunities in the construction industry in the energy-related markets.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


ENR Workforce. ENR Workforce

A monthly eNewsletter focused on news and trends in talent development and management at all levels in global construction sector firms and organizations.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


Contractor Business Strategy. Contractor Business Strategy

A monthly eNewsletter targeted at the leaders of commercial contracting firms.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


 

 

MEMBER ONLY eNEWSLETTERS

ENR Daily News Alert. ENR Daily News Alert

A members only daily eNewsletter featuring the top two news stories in construction every morning.

View a Sample


Ad Position
Text Ad with URL Link


ENR Weekly Insider. ENR Weekly Insider

A members only weekly eNewsletter featuring a wrap-up on the week’s top construction stories so you don’t miss a thing.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)


 

 

REGIONAL eNEWSLETTERS

ENR California eNewsletter. ENR California

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in California and Hawaii.

View a Sample

ENR MidAtlantic eNewsletter. ENR MidAtlantic

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia and West Virginia.

View a Sample


ENR Midwest eNewsletter. ENR Midwest

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in the Midwest.

View a Sample

ENR Mountain States eNewsletter. ENR Mountain States

A bi-weekly enewsletter capturing groundbreaking construction people, projects and trends at work in Colorado, Idaho, Montana, North Dakota, South Dakota, Utah and Wyoming.

View a Sample


ENR New England eNewsletter. ENR New England

A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island and Connecticut.

View a Sample

ENR New York eNewsletter. ENR New York

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in New York and New Jersey.

View a Sample


ENR Northwest eNewsletter. ENR Northwest

A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Washington, Oregon and Alaska.

View a Sample

ENR Southeast eNewsletter. ENR Southeast

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Puerto Rico.

View a Sample


ENR Southwest eNewsletter. ENR Southwest

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arizona, Nevada and New Mexico.

View a Sample

ENR Texas & Louisiana eNewsletter. ENR Texas & Louisiana

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arkansas, Louisiana, Mississippi, Oklahoma and Texas.

View a Sample

INFOCENTERS

INFOCENTER EXAMPLE:

Infocenter samples.

ENR offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the ENR audience of construction and engineering professionals. Your content geared toward the topic ensures your company name becomes synonymous with the topic you choose.



BRANDING

As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.

CONTENT

You supply unlimited content including News, Feature Articles, Product Write-ups, Videos and Podcasts to support the topic of the InfoCenter.

LEADS & TRAFFIC

Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!

  • Banner ads run on all InfoCenter pages
  • Call out on the ENR website and in the eNewsletter
  • Promotion in the ENR magazine
  • 3 custom eBlasts
  • Logo on all promotions

SUPPORT

Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!

DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.

INTERACTIVE PRODUCT SPOTLIGHT

An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.

BENEFITS:

  • Created by our design professionals through a collaborative process
  • Designed for viewing across all devices: desktop, mobile and tablet
  • Equipped for embedding on your company and social media websites, and for use as a sales tool
  • Promoted via email to ENR’s active and engaged industry professionals
  • Includes deployment leads and analytics
  • Hosted for one year on ENR.com

Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:

Interactive product spotlight example.
LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

WHAT DOES LEAD NURTURING LOOK LIKE?

Lead Nurturing Lead Nurturing

 

LIVE EVENTS
ENR Award of Excellence Gala, Top 25 Newsmakers Luncheon, Best of the Best Projects Awards Ceremony

Celebrating the most influential achievements in the engineering and construction industry at three prestigious events.

ENR Award of Excellence Gala

 

ENR Groundbreaking Women in Construction (GWIC)

Focusing on key steps women can take to expand their influence, boost industry growth potential and inspire and empower each other.

GWIC

 

ENR FutureTech

Networking and interactive sessions examining the business and design issues driving AEC technology.


ENR FutureTech

 

ENR Top Young Professionals

Education and networking with ENR’s recent Top Young Professionals winners.


ENR Top Young Professionals

 

NYNJ Infrastructure Forum: Update on Port Authority Projects

ENR proudly presents the NYNJ Infrastructure Forum. The Forum will provide an in-depth look at the current state of the local construction market. Attendees to this important event will also gain access to new and existing projects, updates to the current Port Authority capital plan as well as plenty of networking and relationship-building opportunities between primes and subs and the latest Diversity and Inclusion programs.


ENR Port Authority of New York & New Jersey

 

ENR Global Best Projects Awards

Honoring the global project teams behind outstanding design and construction efforts during the past year.

ENR Global Best Projects Awards

 

ENR Regional Best Projects Awards

Supporting the winning best projects across the nation!


ENR Regional Best Projects Awards

 

The Magazine

WHY ENGINEERING NEWS-RECORD?

Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis and commentary essential to decision-makers in the global construction industry. As the industry's trusted source, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally and globally.

Consequently, ENR provides the greatest reach and highest engagement among general and specialty contractors, design firms, project owners and critical suppliers.

 

ENR Distinguished Depth

CONSTRUCTION'S MOST USEFUL MEDIA BRAND

24 Editors/Reporters
The AEC industry's largest editorial staff

Award-winning Content
In 2021, ENR was the winner of six categories and finalists in another four in the Jesse H. Neal Awards for business news and journalism. ENR also won four national honors from the American Society of Business Publication Editors. In 2020, Jan Tuchman received the Ted C. Kennedy Award from the National Academy of Construction, the group’s highest honor.

 

Reader Influence2
ENR Reader Influence

 

2 ClearSeas Research, ENR Reader Preference Profile Study, 2021

ENR Purchase Actions

 

Publication Ad Sizes
Publication ad sizes Publication ad sizes

For print ad specifications, please click here.

 

 

regional editions
REGIONAL EDITIONS

Reach the construction industry at the regional levels

Increase brand awareness among ENR print and digital magazine subscribers. Print ad placement serves to increase engagement with your company's content marketing and lead generation campaign components that follow for that region.

 

SPECIAL SECTIONS

ENR Special Sections are the Voice of Industry Verticals

Reach the entire ENR print audience with bonus digital distribution online. There are more than 40 sections each year focused on construction market sectors, building types, professions, and industry associations.

Special Sections Examples:

  • Ace Mentor Program
  • Bridges
  • Concrete Today
  • Design Build
  • Technology
  • Healthcare
  • Schools
  • Transportation
  • Underground
  • Water
  • Robotics
  • And more!

 

 

special sections
DIGITAL EDITION SPONSORSHIPS

Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

 

Digital Edition traditional and contents views.
Digital Edition features.


Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.

 

FULL SPONSORSHIP
(Limit one sponsor per issue.)

PACKAGE INCLUDES:

  • Full Page Ad Across from front cover
  • Mention with logo in Digital Edition Reminder eBlast

 

PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

 

INTERSTITIAL SPONSORSHIP
(Limit of 3 sponsors per month.)

Ad will run in-between the pageviews on both desktop and mobile. 660 x 660 (ad will auto shrink to fit mobile screens)

 

VIDEO PAGE SPONSORSHIP
(Limit one sponsor per month.)

Video will run as a stand alone within the digital edition on both desktop and mobile.

 

Digital Edition Persistent Sponsorship.
Digital Edition Persistent Sponsorship.
MyClear Opinion Panel

Complete your research projects like a trusted industry expert. Get started.

NATIVE ADVERTISING

Professionals turn to ENR for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ENR.com alongside our trusted editorial. ENR will then drive traffic to your dedicated content page through multi-channel marketing efforts!

  • HOSTED on ENR.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
  • FEATURED across all ENR.com pages for 30 days.
  • HIGHLIGHTED in two deployments of our eNewsletter
    *Leads Available Upon Request.
  • SHARED on ENR.com’s Facebook*, LinkedIn, & Twitter pages with a unique, customized hashtag
    *Options to extend the promotional lifespan of your campaign are available.


CONTENT MARKETING BUNDLE:

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

  • 3 Native Advertising Packages (run for a full 12 months)
  • 2 Featured Products (run for 12 months)
  • 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

 

ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ENR.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ENR’s browsing customers into visitors to your website!

Online retargeting chart

Purchase online display ads on ENR.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

PODCAST
Podcasts icon

VIEW EXAMPLES

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to ENR’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us or supply your own, and ENR will promote your podcast to our readers. Alternatively, sponsor one of our editorial Critical Path Podcasts and receive a mention in the podcast introduction.

HERE’S HOW IT WORKS:
  • Choose your podcast option and let us do all the work!
  • Podcast emailed to ENR’s readers (Multi-deployment Packages Available)
  • Hosted for one year on ENR’s website
  • Promoted in ENR eNewsletters
  • Promoted through ENR’s social media pages
PODCAST OPTIONS:
  • OPTION 1: Supply your own podcast
  • OPTION 2: Record your podcast with our Editor, over the phone or in-person
  • OPTION 3: Sponsor an ENR Editorial Critical Path Podcast
SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. ENR offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

Twitter Logo Facebook Logo LinkedIn Logo

NEED A BOOST?

Ask us about boosting your post for more reach OR enhancing your posts with targeted audiences.

VIDEOS

Let ENR produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Incorporating video content into your marketing strategy will create a better end-to-end audience experience. From production to editing to promotion, we’ll help you tell your story and drive results.

Video topics to explore:

  • How-To/Product Demo
  • Case Study
  • Infographic Explainer
  • Booth Tour
  • Company Story
  • Event Coverage
  • Broadcast Live
  • Custom Pre-Roll Ads

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City and Detroit.


OUR CAPABILITIES INCLUDE:


SHOOTING

Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.

SOUND

Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.

PRE-PRODUCTION

BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.

TELEPROMPTER

Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.

LIGHTING

BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.

POST-PRODUCTION & EDITING

BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.

Looking for additional promotions? Ask about our video add-on options!

We can share your story through the right channels to the right audience through BNP Media’s targeted B2B brands. Video promotion package includes:

  • Video Posted to Brand Website
  • eNewsletter Ad
  • Social Media (Facebook, LinkedIn, Twitter)
  • A Copy of the Video to Use as You Wish
WEBINARS & ONLINE EVENTS

Plan your ENR webinar today and receive a turnkey marketing program while collecting qualified registrant leads.

 

RAISE BRAND AWARENESS

As a sponsor, your logo will appear on every multi-media marketing piece.

  • Promotional eBlast(s)
  • Ad on ENR's website
  • eNewsletter announcements
  • Dedicated registration page
  • Plus confirmation, reminder and follow up emails

EDUCATE THE AUDIENCE

Showcase your thought leadership by sharing industry knowledge, ideas, and updates. Our multitude of tools will help you drive meaningful engagement.

  • Graphics, video and webcam
  • Polling, Q&A and surveys to gather feedback

OPTIMIZE LEAD GENERATION

A webinar is the perfect opportunity to connect. Taking the time to have a discussion with your viewers helps build a relationship while also moving prospects further along the funnel.

Webinar statistics
WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. ENR aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of ENR’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.


WEBSITE AD SIZES
ENR's homepage. ENR's homepage.
RUN OF SITE (ROS) DESKTOP TABLET MOBILE
1 Super Leaderboard 970 x 90 728 x 90 320 x 50
1 Pushdown RM 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 415)
320 x 50
(expands to 320 x 415)
1 Billboard 970 x 250 728 x 90 320 x 50
2 Half Page 300 x 600 300 x 600 300 x 250
3 Medium Rectangle 300 x 250 300 x 250 300 x 250
4 Medium Rectangle 300 x 250 300 x 250 300 x 250

HOME PAGE ONLY DESKTOP TABLET MOBILE
5 Middle Super Leaderboard 970 x 90 728 x 90 320 x 50
Adhesion Banner RM 950 x 90
(expands to 950 x 460)
728 x 90
(expands to 768 x 768)
320 x 50
(expands to 320 x 480)

RM denotes Rich Media (interactive) ads
* RETARGETING IMPRESSIONS – OFFSITE
Requires a minimum of 300,000 impressions per month.

TOPIC SPONSORSHIPS
Responsive ad examples. Responsive ad examples.


A topic sponsorship on ENR.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

Topics:

  1. Companies
  2. Risk
  3. Government
  4. Transportation
  5. Safety Health
  6. Project Delivery
  7. Buildings
  8. Finance
  9. Contractor Business Strategy
  10. Safety


LOOKING FOR MORE IMPACT?

Combine website positions for maximum impact. Choose the topic sponsorship upgrade and add a Billboard (970 x 250) or Pushdown (970 x 90); expands to (970 x 415) in place of the standard Leaderboard.

INDUSTRY RELATED BRANDS FROM BNP MEDIA
AR Logo BE Logo CSTD Logo ENR Logo FCI Logo Floor Trends Logo Roofing Contractor Logo R&R Logo Stone World Logo Tile Logo W&C Logo

 

CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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