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Home » Blogs » Marketropolis

Marketropolis
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Marketropolis

This blog is a hub for A/E/C marketing and business development insight.

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Nice Post.Thanks for sharing...

Very Well Describe

A3 and Lean Construction

Training for new BD in AEC

100% agree

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Why Risk It

Rebar Madness

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Why Marketing Deserves a Seat at Your Strategic Planning Table

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
August 31, 2015
No Comments
If there is one thing that came through loudly and clearly at the recent   SMPS Build Business   conference in Los Angeles, it is that firms aren’t doing enough to analyze the external environment and prepare for the changes headed their way. We’ve long known that architecture, engineering,
Read More

Why Aren't You Blogging?

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
August 24, 2015
No Comments
I recently had the opportunity to present on the topic of blogging at the SMPS Fellows Leadership Symposium, held in conjunction with the annual  Society for Marketing Professional Services   Build Business  conference. The overall focus of the session was better integrating technology into digital marketing,
Read More

Is There A Better Term Than Seller-Doer?

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
August 12, 2015
3 Comments
There’s a term in the A/E/C industry that most firms will do anything to avoid, whispering it in quiet rooms as little as possible: sales. Drop the “s” and “sales” becomes a four-letter word. And we too often treat it that way. Instead, as an industry we’ve adopted “business
Read More

Marketing Metrics: Hit Rates

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
August 4, 2015
No Comments
A/E/C firms struggle with the best metrics to manage their sales and marketing effectiveness. Which ones make the most sense?  Part of that depends upon how you are tracing the performance of departments verses individuals. Part of it depends upon goals outlined in your strategic plans. There are quite a few
Read More

Reputation-Building Tools for A/E/C Professionals

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
June 8, 2015
No Comments
In my new book, Reputation Design+Build: Creating Winning Personal Brands for Engineering, Design, and Construction Professionals,  I demonstrate a series of tools that you can use to build or maintain your personal reputation. These are broken down by Baseline Tools and Reputation-Building Tools. The Baseline Tools
Read More
Reputation Design+Build Book Cover

Personal Reputation: The New Currency in Marketing Professional Services

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
June 2, 2015
No Comments
There’s been a noticeable change in the design and construction industry over the past decade. It you’ve spent fifteen, twenty, or more years marketing A/E/C firms, then you probably remember the “Era of Boilerplate.” We had our favorite project descriptions, and we seemed to submit them for
Read More

Getting Inside The Prospect’s Head – Advice from A/E/C Clients

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
May 27, 2015
No Comments
During my 25 years in the A/E/C industry, I’ve attended a fair amount of client panels. A lot of them. Sometimes they are revealing and provide useful information to help me do my job better. Sometimes they provide a “soft” introduction to a potential client – instead of a “hard” cold
Read More

Research into A/E/C Business Development Models

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
May 8, 2015
No Comments
How does your firm handle business development? The answer varies greatly depending upon who’s answering the question. Maybe it’s a “rainmaker” – often a principal who brings in a lion’s share of a firm’s business, sometimes the president and other times a senior executive or market
Read More

Trust Me, Your Bookshelf is Waiting for These Titles

Scott D. Butcher
Scott D. Butcher FSMPS CPSM
April 24, 2015
No Comments
Throughout the past year, I’ve had the opportunity to review books for two  PSMJ Resources  publications, Professional Services Management Journal and A/E Marketing Journal. During this time I’ve read more than 20 books. And while there were a few duds along the way – that I decided did not even
Read More

A/E/C Websites - What Are Firms Really Doing?

April 17, 2015
No Comments
Late last year I began planning for a major update of two websites, but I was really hungry for some metrics about A/E/C websites.  Metrics that I couldn’t find anywhere!  So I polled several dozen colleagues from the Society for Marketing Professional Services, and received some useful insight.  A
Read More
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