Late last year I began planning for a major update of two websites, but I was really hungry for some metrics about A/E/C websites.  Metrics that I couldn’t find anywhere!  So I polled several dozen colleagues from the Society for Marketing Professional Services, and received some useful insight.  A

Courtesy SMPS Maryland   In January I interviewed the Three SoMegos – Holly Bolton, Dana Galvin-Lancour, and Adam Kilbourne – about  recent developments in social media.  They shared some high-level insight about the state of social media in the A/E/C industry.   Ida Cheinman In this

As I mentioned in the previous post, I had the pleasure of attending the PSMJ Industry Summit in Orlando two months ago.  One of the most fascinating break-out sessions I attended was “Using Knowledge Management as a Strategic Tool,” presented by Carl Davis, CEO of Array Architects, a health care focused

Last December I had the opportunity to attend the 2014 PSMJ Industry Summit.  It was my first time attending this great conference, and the chance to serve as a presenter is what drew me there.  The opening keynote featured David Burstein, PSMJ's director of client services.  If you know anything about David,

In 2011, three members of the Society for Marketing Professional Services set out to research social media (sometimes nicknamed SoMe) use in the design and construction industry.  Holly Bolton, director of marketing for CE Solutions, Dana Galvin Lancour, director of communications for Barton Malow, and Adam Kilbourne,

"These are the best and brightest of their generation and they simply aren't interested in our industry ... Clearly, our industry has an image problem."

Barry Kain is passionate about sales in the design and construction industry. As former president of Pennsylvania-based contractor H.B. Alexander Enterprises and a national accounts exec for Armstrong World Industries before that, Barry has spent his career honing skills as a seller-doer and coach. For the past twenty-plus

Today’s post is the final installment of the social selling series.  To review, we’ve covered: Creating a Robust Online Presence Developing Social Networks Using Social Tools to Gather Intelligence Sharing Content to Drive Business Development Today we’re going to address the ultimate goal of social

You’ve decided to move forward with social selling, and created a robust online presence.  Next, you developed your social network, focusing on low-hanging fruit (existing contacts) and LinkedIn groups.  Then you sat back and learned, gathering intelligence to inform your social selling and marketing. 

By User ChiemseeMan on de.wikipedia (Own work) [Public domain], via Wikimedia Commons In previous posts, we've discussed the first two stages of the social selling process, creating a robust online presence and developing your social network.  In this post we'll move on to the third stage, intelligence gathering. The