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Home » Blogs » Marketropolis

Marketropolis
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Marketropolis

This blog is a hub for A/E/C marketing and business development insight.

Recent Comments

Very Well Describe

A3 and Lean Construction

Training for new BD in AEC

100% agree

Spot on

Blog Roll

Why Risk It

Rebar Madness

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A/E/C Social Media In Action

March 16, 2015
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Courtesy SMPS Maryland   In January I interviewed the Three SoMegos – Holly Bolton, Dana Galvin-Lancour, and Adam Kilbourne – about  recent developments in social media.  They shared some high-level insight about the state of social media in the A/E/C industry.   Ida Cheinman In this
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A Thought Leader In Thought Leadership

February 19, 2015
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As I mentioned in the previous post, I had the pleasure of attending the PSMJ Industry Summit in Orlando two months ago.  One of the most fascinating break-out sessions I attended was “Using Knowledge Management as a Strategic Tool,” presented by Carl Davis, CEO of Array Architects, a health care focused
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The Future of the A/E/C Industry

February 3, 2015
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Last December I had the opportunity to attend the 2014 PSMJ Industry Summit.  It was my first time attending this great conference, and the chance to serve as a presenter is what drew me there.  The opening keynote featured David Burstein, PSMJ's director of client services.  If you know anything about David,
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The State of Social Media in the A/E/C Industry (aka, The Three SoMegos Ride Again!)

January 27, 2015
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In 2011, three members of the Society for Marketing Professional Services set out to research social media (sometimes nicknamed SoMe) use in the design and construction industry.  Holly Bolton, director of marketing for CE Solutions, Dana Galvin Lancour, director of communications for Barton Malow, and Adam Kilbourne,
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Yeah, But Why Aren't They Going Into the A/E/C Industry?

January 13, 2015
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"These are the best and brightest of their generation and they simply aren't interested in our industry ... Clearly, our industry has an image problem."
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Advice for Creating Seller-Doers: Take the "Selling" Out of Sales

January 7, 2015
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Barry Kain is passionate about sales in the design and construction industry. As former president of Pennsylvania-based contractor H.B. Alexander Enterprises and a national accounts exec for Armstrong World Industries before that, Barry has spent his career honing skills as a seller-doer and coach. For the past twenty-plus
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Developing Social Relationships to Generate New Business (Social Selling: Does it Make Sense for A/E/C Firms? Part 5)

December 16, 2014
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Today’s post is the final installment of the social selling series.  To review, we’ve covered: Creating a Robust Online Presence Developing Social Networks Using Social Tools to Gather Intelligence Sharing Content to Drive Business Development Today we’re going to address the ultimate goal of social
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Using Content to Drive Business Development (Social Selling: Does it Make Sense for A/E/C Firms? Part 4)

December 9, 2014
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You’ve decided to move forward with social selling, and created a robust online presence.  Next, you developed your social network, focusing on low-hanging fruit (existing contacts) and LinkedIn groups.  Then you sat back and learned, gathering intelligence to inform your social selling and marketing. 
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Intelligence Gathering to Support Social Selling (Social Selling: Does it Make Sense for Your A/E/C Firm? Part 3)

December 1, 2014
No Comments
By User ChiemseeMan on de.wikipedia (Own work) [Public domain], via Wikimedia Commons In previous posts, we've discussed the first two stages of the social selling process, creating a robust online presence and developing your social network.  In this post we'll move on to the third stage, intelligence gathering. The
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The Ultimate Conversation Starter

November 25, 2014
One Comment
In the next post we'll continue with the social selling series, but in light of the holiday week, a bit of levity... I recently traveled to give a presentation for the SMPS Foundation.  I knew my co-presenter,  and we had previously shared the podium at an event.  So despite the hundreds of miles that
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