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Home » Authors » Scott D. Butcher FSMPS CPSM
Scott D. Butcher FSMPS CPSM

Scott D. Butcher FSMPS CPSM

Scott D. Butcher, FSMPS, CPSM, is a marketing and business development consultant, trainer, and facilitator focused on the architecture, engineering, and construction (AEC) industry. He's worked with firms of all types in the areas of marketing strategy, content marketing, business development, seller-doer model, strategic planning, and more. Scott is a past president of the SMPS Foundation and a former director of the Society for Marketing Professional Services. He serves as Director, Strategic Growth Advisory for Stambaugh Ness.

Articles

ARTICLES

Save Time
Firm Management

Spend Less Time in Business Development: Focus on Inbound Marketing

Supplement traditional sales techniques with lead-generating activities
Scott d butcher
Scott D. Butcher FSMPS CPSM
May 17, 2022
One Comment

There’s no replacing traditional relationship-building. It is a critical skill for every rainmaker, seller-doer, and business developer to master.


Read More
Employer Brand
Recruitment

Trouble Recruiting Talent? It Could Be Your Employer Brand

An authentic employee brand can drive recruitment, if you have one
Scott d butcher
Scott D. Butcher FSMPS CPSM
March 15, 2022
No Comments
Client Experience Strategy
Firm Management

The Business Development Secret Weapon: Client Experience

Driving More Work from Existing Clients
Scott d butcher
Scott D. Butcher FSMPS CPSM
July 22, 2021
No Comments
How are you addressing Client Experience strategy at your firm?
Read More
Carousel Horse with Chipped Paint
Firm Administration

Client Experience & Walt Disney: No Chipped Paint

Bringing Walt Disney's Vision to Your Client Experience Program
Scott d butcher
Scott D. Butcher FSMPS CPSM
February 16, 2021
Are you delivering as "promised" -- by the language you use in marketing materials, business development, proposals, and project management -- or are all the little things taking away from the client's overall experience?
Read More
CRM
Marketing & Business Development

The CRM Imperative for AEC Firms

Will AEC firms be able to keep up with new sales and marketing approaches?
Scott d butcher
Scott D. Butcher FSMPS CPSM
January 20, 2021
Customer Relationship Management, or CRM, has yet to really enjoy its time in the spotlight within the architecture, engineering, and construction (AEC) industries. And yet the future of marketing relies heavily on robust CRM systems and processes.
Read More
This Is Marketing's Moment
Marketing & Management

This is Marketing's Moment

Succeeding in a Volatile Economy
Scott d butcher
Scott D. Butcher FSMPS CPSM
May 27, 2020
No Comments
The traditional tools of business development are not available to us right now. So how can you develop business and create relationships when you can't be there in-person?
Read More
AEC Marketing Crystal Ball
Marketing & Management

What is the Future of AEC Marketing?

The Latest Research from SMPS
Scott d butcher
Scott D. Butcher FSMPS CPSM
December 3, 2019
No Comments
Architecture, engineering, construction (AEC) and environmental firms need to continually stay abreast of what is happening in marketing and business development.
Read More
Proposals
Firm Management

Will Lean Thinking Revolutionize the Proposal Process?

Lean Construction Requires A New Approach to Proposals
Scott d butcher
Scott D. Butcher FSMPS CPSM
September 5, 2019
One Comment
The construction industry is filled with waste – and I’m not just referring to construction debris.
Read More
Marketing Content
Marketing Strategy

Why You Should Audit Your Marketing Content

When it comes to institutional knowledge, are you mining or farming?
Scott d butcher
Scott D. Butcher FSMPS CPSM
April 30, 2019
2 Comments
Would you rather harvest information while it is living and fresh, or try to uncover it years later?
Read More
Establishing Rapport
Business Development

Establishing Rapport with Prospective Clients

Gain Trust and Drive Meaningful Conversations
Scott d butcher
Scott D. Butcher FSMPS CPSM
March 5, 2019
One Comment
Establishing rapport is a critical soft skill for A/E/C professionals, yet it is rarely taught in schools or at firms. So how can you create rapport with someone you’ve just met?
Read More
View All Articles by Scott D. Butcher FSMPS CPSM
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