Scott D. Butcher, FSMPS, CPSM, Vice President and CMO of JDB Engineering, shares knowledge from the world of marketing, sales, and beyond. He is past president of the SMPS Foundation, director of the Society for Marketing Professional Services, and has authored fifteen books including Reputation Design+Build: Creating Winning Personal Brands for Engineering, Design, and Construction Professionals. www.jdbe.com

Business Development

Establishing Rapport with Prospective Clients

Gain Trust and Drive Meaningful Conversations

Scott D. Butcher FSMPS CPSM

March 5, 2019

One Comment

Establishing rapport is a critical soft skill for A/E/C professionals, yet it is rarely taught in schools or at firms. So how can you create rapport with someone you’ve just met?

Social Media Marketing

Are You Paying Attention to Your Digital Footprints?

The Importance of Having a Robust Presence Online

Scott D. Butcher FSMPS CPSM

January 7, 2019

No Comments

Throughout the past decade, social media has become an absolutely essential tool in the A/E/C marketing mix.

Networking in the New Year

A Free Guide for A/E/C Professionals to Enhance Networking Skills

Scott D. Butcher FSMPS CPSM

December 19, 2018

No Comments

One of the single most important skills required for any professional, especially those engaged with business development, is networking.

Firm Management

It's Time to Redefine Marketing & Business Development

SMPS Releases New Definitions

Scott D. Butcher FSMPS CPSM

August 22, 2018

No Comments

What is marketing? And business development?

Photography & Marketing

Improving Your Design & Construction Photography

Free Resource to Improve Your Project Photos

Scott D. Butcher FSMPS CPSM

July 17, 2018

No Comments

We're halfway through 2018 -- how are those entries for ENR's "Year in Construction Photography 2018" coming along?

Firm Management

Ten Trends in A/E/C Business Development

What are the hot trends for selling design and construction services?

Scott D. Butcher FSMPS CPSM

July 3, 2018

One Comment

Here's a macro view of some of the trends happening in the market space right now.

Firm Management

Rethinking Sales: Business Developers & Seller-Doers Use Different Approaches

Seller-doers and dedicated business developers have different BD responsibilities

Scott D. Butcher FSMPS CPSM

May 29, 2018

No Comments

Once upon a time, in the twentieth century, the architecture, engineering, and construction industry deemed "sell" a four-letter world, and attempted to ban it from the A/E/C vernacular.

Business Management

The Importance of Monitoring Emerging & Megatrends

Position your firm for tomorrow by uncovering and interpreting trends

Scott D. Butcher FSMPS CPSM

April 24, 2018

No Comments

Are you monitoring the trends that could impact your firm? If not, are you prepared to go out of business?

Urgent vs. Important

Do Your Coworkers Value Your Time?

When respect for one-another's time is lacking, the truly important tasks don't get done

Scott D. Butcher FSMPS CPSM

March 28, 2018

No Comments

In a work environment where everyone respects one-another, you respect one-another’s time. It sounds simple, but is it realistic?

Firm Management

When Charging Hours, Business Development is not the City Dump!

Worst practices in charging time

Scott D. Butcher FSMPS CPSM

February 22, 2018

No Comments

Architects, engineers, construction managers, and related firms sell a fairly straightforward product: hours.

ENR's Award of Excellence

On March 21, 2019, hundreds of your colleagues will gather at Pier Sixty at Chelsea Piers in New York City for ENR's 54th Annual Award of Excellence Black-Tie Gala. Just like past events, in 2019 you will have the opportunity to network with more than 1,000 construction leaders and make critical connections, while joining us to celebrate the Top 25 Newsmakers for their achievements in 2018 and be inspired by the Award of Excellence Winner.

AEC BuildTech

A unique new event spotlighting the latest design & building processes, products and emerging technologies. This interactive three-day conference & expo is designed to inform and inspire today’s entire building team — innovative and influential architects, engineers, contractors, facility managers, owners and more. Educational sessions will include six separate tracks focused on plumbing, HVACR/mechanical systems, flooring, building envelope, roofing and general contracting.

ENR

March 18, 2019

With its roof in place and its set of nine facades closing, the bustling work on what will be the latest commercial jewel in Amsterdam’s developing southern business sector is turning inward.

View More Subscribe

ARTICLES