Scott D. Butcher FSMPS CPSM

Scott D. Butcher, FSMPS, CPSM, is a marketing and business development consultant, trainer, and facilitator focused on the architecture, engineering, and construction (AEC) industry. He's worked with firms of all types in the areas of marketing strategy, content marketing, business development, seller-doer model, strategic planning, and more. Scott is a past president of the SMPS Foundation and a former director of the Society for Marketing Professional Services. He serves as Director, Strategic Growth Advisory for Stambaugh Ness.

Firm Management

The Business Development Secret Weapon: Client Experience

Driving More Work from Existing Clients

Scott D. Butcher FSMPS CPSM

July 22, 2021

No Comments

How are you addressing Client Experience strategy at your firm?

Firm Administration

Client Experience & Walt Disney: No Chipped Paint

Bringing Walt Disney's Vision to Your Client Experience Program

Scott D. Butcher FSMPS CPSM

February 16, 2021

Are you delivering as "promised" -- by the language you use in marketing materials, business development, proposals, and project management -- or are all the little things taking away from the client's overall experience?

Marketing & Business Development

The CRM Imperative for AEC Firms

Will AEC firms be able to keep up with new sales and marketing approaches?

Scott D. Butcher FSMPS CPSM

January 20, 2021

Customer Relationship Management, or CRM, has yet to really enjoy its time in the spotlight within the architecture, engineering, and construction (AEC) industries. And yet the future of marketing relies heavily on robust CRM systems and processes.

Marketing & Management

This is Marketing's Moment

Succeeding in a Volatile Economy

Scott D. Butcher FSMPS CPSM

May 27, 2020

No Comments

The traditional tools of business development are not available to us right now. So how can you develop business and create relationships when you can't be there in-person?

Marketing & Management

What is the Future of AEC Marketing?

The Latest Research from SMPS

Scott D. Butcher FSMPS CPSM

December 3, 2019

No Comments

Architecture, engineering, construction (AEC) and environmental firms need to continually stay abreast of what is happening in marketing and business development.

Firm Management

Will Lean Thinking Revolutionize the Proposal Process?

Lean Construction Requires A New Approach to Proposals

Scott D. Butcher FSMPS CPSM

September 5, 2019

One Comment

The construction industry is filled with waste – and I’m not just referring to construction debris.

Marketing Strategy

Why You Should Audit Your Marketing Content

When it comes to institutional knowledge, are you mining or farming?

Scott D. Butcher FSMPS CPSM

April 30, 2019

2 Comments

Would you rather harvest information while it is living and fresh, or try to uncover it years later?

Business Development

Establishing Rapport with Prospective Clients

Gain Trust and Drive Meaningful Conversations

Scott D. Butcher FSMPS CPSM

March 5, 2019

One Comment

Establishing rapport is a critical soft skill for A/E/C professionals, yet it is rarely taught in schools or at firms. So how can you create rapport with someone you’ve just met?