Marketing Strategy
Why You Should Audit Your Marketing Content
When it comes to institutional knowledge, are you mining or farming?
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Scott D. Butcher FSMPS CPSM
Scott D. Butcher, FSMPS, CPSM, is a marketing and business development consultant, trainer, and facilitator focused on the architecture, engineering, and construction (AEC) industry. He's worked with firms of all types in the areas of marketing strategy, content marketing, business development, seller-doer model, branding, and more. Scott is a past president of the SMPS Foundation and a former director of the Society for Marketing Professional Services.
ARTICLES
Business Development
Establishing Rapport with Prospective Clients
Gain Trust and Drive Meaningful Conversations
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Social Media Marketing
Are You Paying Attention to Your Digital Footprints?
The Importance of Having a Robust Presence Online
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Networking in the New Year
A Free Guide for A/E/C Professionals to Enhance Networking Skills
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Firm Management
It's Time to Redefine Marketing & Business Development
SMPS Releases New Definitions
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Photography & Marketing
Improving Your Design & Construction Photography
Free Resource to Improve Your Project Photos
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Firm Management
Ten Trends in A/E/C Business Development
What are the hot trends for selling design and construction services?
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Firm Management
Rethinking Sales: Business Developers & Seller-Doers Use Different Approaches
Seller-doers and dedicated business developers have different BD responsibilities
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Business Management
The Importance of Monitoring Emerging & Megatrends
Position your firm for tomorrow by uncovering and interpreting trends
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Urgent vs. Important
Do Your Coworkers Value Your Time?
When respect for one-another's time is lacking, the truly important tasks don't get done
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