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Some of these workforce trends are highly disruptive to our companies – or will be soon – and thus have a major impact on our firms’ marketing programs.

Have you ever noticed how some people own a room or own a conversation?

I recently attended Build Business 2017, the annual conference of the Society for Marketing Professional Services (SMPS).

What were the results of a key report about marketing and business development for designers?

In the last post, we looked at five critical tools that technical professionals can use for business development.

Seller-doer, doer-seller, closer-doer, rainmaker … all terms used to reference a technical professional (architect, engineer, scientist, construction manager, etc.) tasked with bringing in business to his or her firm.

Prior to the Great Recession, there was much talk in the design and construction industry about the impending talent shortage.

Louis Pasteur famously stated that "Chance favors only the prepared mind." When it comes to strategic marketing planning, how prepared is your mind? Understanding current and future trends is critical to developing strategy and setting direction for your firm.

A marketing guru and peers weigh in on whether "freebies" win clients or drain profits—or whether there's a better approach for all concerned.