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Home » Blogs » Marketropolis

Marketropolis
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Marketropolis

This blog is a hub for A/E/C marketing and business development insight.

Recent Comments

A3 and Lean Construction

Training for new BD in AEC

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Establishing Rapport with Prospective Clients

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Setting Marketing Goals

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

Think SMART when creating goals & strategies
Scott d butcher
Scott D. Butcher FSMPS CPSM
April 12, 2016
No Comments
Creating effective marketing plans for A/E/C firms entails far more than just setting goals and employing hope as a strategy.
Read More
Charting Your Course

Marketing & Sales Planning: Who & How Much?

Incorporating sales goals into your marketing plan
Scott d butcher
Scott D. Butcher FSMPS CPSM
February 22, 2016
One Comment
Marketing planning is about far more than just defining target markets and determining advertising buys - it is also about creating realistic sales goals and determining who is accountable for business development.
Read More
Marketing strategy
Marketing planning

It's 2016 - How's Your Marketing Plan?

Scott d butcher
Scott D. Butcher FSMPS CPSM
January 17, 2016
No Comments
Marketing planning is critical to the success of A/E/C firms, but far too few companies take the time to develop an effective, actionable plan.
Read More
Soft Skills
The necessary interpersonal skills to succeed

Is Your Employee Development Program Too Focused on Hard Skills at the Expense of Soft Skills?

December 14, 2015
No Comments

A/E/C firms excel at hard skills training, but soft skills are equally as important and often overlooked.


Read More
Dark Side of Social Media
Digital Marketing

The Dark Side of Social Media

When negative comments impact your brand
Scott d butcher
Scott D. Butcher FSMPS CPSM
November 5, 2015
No Comments
Social media is a critical tool for proactive marketing and connecting with clients and employees, but negative online comments about your company can make it difficult to attract new employees and even impact your ability to get new contracts.
Read More

Why Your Firm Needs Full-Time Business Developers

Scott d butcher
Scott D. Butcher FSMPS CPSM
September 3, 2015
One Comment
I’m a big fan of the seller-doer model of business development – at least in concept. (Even if I  don’t like the term.) Clients have become more sophisticated – often even holding professional licensure or certification – and they have extreme time constraints. So when they take a meeting
Read More

Why Marketing Deserves a Seat at Your Strategic Planning Table

Scott d butcher
Scott D. Butcher FSMPS CPSM
August 31, 2015
No Comments
If there is one thing that came through loudly and clearly at the recent   SMPS Build Business   conference in Los Angeles, it is that firms aren’t doing enough to analyze the external environment and prepare for the changes headed their way. We’ve long known that architecture, engineering,
Read More

Why Aren't You Blogging?

Scott d butcher
Scott D. Butcher FSMPS CPSM
August 24, 2015
No Comments
I recently had the opportunity to present on the topic of blogging at the SMPS Fellows Leadership Symposium, held in conjunction with the annual  Society for Marketing Professional Services   Build Business  conference. The overall focus of the session was better integrating technology into digital marketing,
Read More

Is There A Better Term Than Seller-Doer?

Scott d butcher
Scott D. Butcher FSMPS CPSM
August 12, 2015
3 Comments
There’s a term in the A/E/C industry that most firms will do anything to avoid, whispering it in quiet rooms as little as possible: sales. Drop the “s” and “sales” becomes a four-letter word. And we too often treat it that way. Instead, as an industry we’ve adopted “business
Read More

Marketing Metrics: Hit Rates

Scott d butcher
Scott D. Butcher FSMPS CPSM
August 4, 2015
No Comments
A/E/C firms struggle with the best metrics to manage their sales and marketing effectiveness. Which ones make the most sense?  Part of that depends upon how you are tracing the performance of departments verses individuals. Part of it depends upon goals outlined in your strategic plans. There are quite a few
Read More
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