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Home » Blogs » Marketropolis

Marketropolis
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Marketropolis

This blog is a hub for A/E/C marketing and business development insight.

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Nice Post.Thanks for sharing...

Very Well Describe

A3 and Lean Construction

Training for new BD in AEC

100% agree

Blog Roll

Why Risk It

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Workforce Disruption
Architecture and Engineering

How Today's Workforce Trends Will Impact Your A-E Company for Decades

Position your design and consulting company to deal with human resources disruption
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
November 15, 2017
No Comments
Some of these workforce trends are highly disruptive to our companies – or will be soon – and thus have a major impact on our firms’ marketing programs.
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Confidence
Confidence, Competence, and Credibility

These Little Things Are Hurting Your Credibility ... Stop Doing Them!

Are your actions undermining your credibility?
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
October 12, 2017
One Comment
Have you ever noticed how some people own a room or own a conversation?
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Disruption
Trends

Are You Ready for the Future? Probably Not!

How disruption will impact the A/E/C industry
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
July 28, 2017
One Comment
I recently attended Build Business 2017, the annual conference of the Society for Marketing Professional Services (SMPS).
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Sales Alignment
Construction Industry Marketing

The Business Development Mix: Do You Have the Right Stuff?

Aligning your sales process with your target markets
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
March 25, 2017
2 Comments
What were the results of a key report about marketing and business development for designers?
Read More
Business Development Tools for Seller-Doers

10.5 Business Development Tools for Seller-Doers: The Other Half

How Successful Technical Professonals Approach Sales
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
February 17, 2017
No Comments
In the last post, we looked at five critical tools that technical professionals can use for business development.
Read More
Tools for Seller-Doers

10.5 Business Development Tools for Seller-Doers

Sales tips for technical professionals
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
February 3, 2017
No Comments
Seller-doer, doer-seller, closer-doer, rainmaker … all terms used to reference a technical professional (architect, engineer, scientist, construction manager, etc.) tasked with bringing in business to his or her firm.
Read More
Women in the A/E/C Industry
Trends

There's A Talent Shortage - So Why Are We Chasing Away Half the Potential Workforce?

Women Continue to Face Myriad Challenges in the A/E/C Industry
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
January 3, 2017
6 Comments
Prior to the Great Recession, there was much talk in the design and construction industry about the impending talent shortage.
Read More
Trends
Trends

Design & Construction Megatrends Revisited

What Will 2017 Hold?
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
December 5, 2016
No Comments
Louis Pasteur famously stated that "Chance favors only the prepared mind." When it comes to strategic marketing planning, how prepared is your mind? Understanding current and future trends is critical to developing strategy and setting direction for your firm.
Read More
Everyone Is Not A Marketer
Company Strategy

No, Everyone's Not A Marketer!

Who is most qualified to make marketing decisions?
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
July 19, 2016
11 Comments
Loss Leaders
Loss Leaders

Work Without Pay: Good for Architects, Engineers and Contractors?

The lowdown on whether construction service firms should give away services to get work
Scott D. Butcher
Scott D. Butcher FSMPS CPSM
June 13, 2016
8 Comments
A marketing guru and peers weigh in on whether "freebies" win clients or drain profits—or whether there's a better approach for all concerned.
Read More
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