Articles Tagged with ''marketing''

Impact of Pandemic on Marketing, BD at Boulder Design Firm

December 17, 2021

The pandemic made easier the overdue decision to move away from printed marketing collateral, replacing it instead with more user-friendly technology.

Viewpoint: SMPS Report Tracks How Contractors, Designers Use Marketing Technology 'MarTech' Tools

Amy Collins

November 7, 2019

No Comments

With thousands of MarTech tools and apps on the market, design and construction firms are struggling to keep up.

Firm Management

It's Time to Redefine Marketing & Business Development

SMPS Releases New Definitions

Scott D. Butcher FSMPS CPSM

August 22, 2018

No Comments

What is marketing? And business development?

Photography & Marketing

Improving Your Design & Construction Photography

Free Resource to Improve Your Project Photos

Scott D. Butcher FSMPS CPSM

July 17, 2018

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We're halfway through 2018 -- how are those entries for ENR's "Year in Construction Photography 2018" coming along?

Business Management & Trends

What Five Generations in the Workplace Means to Your Firm

Planning for Your Company's Future

Scott D. Butcher FSMPS CPSM

February 6, 2018

No Comments

In our last post, we looked at workforce trends related to the virtual office, gig economy, technology, and workforce shortage. In this post, we're going to continue looking at workforce trends, focusing on the challenges of multiple generations in the workplace.

Trends

Design & Construction Megatrends Revisited

What Will 2017 Hold?

Scott D. Butcher FSMPS CPSM

December 5, 2016

No Comments

Louis Pasteur famously stated that "Chance favors only the prepared mind." When it comes to strategic marketing planning, how prepared is your mind? Understanding current and future trends is critical to developing strategy and setting direction for your firm.

Business Development Techniques for Supercharging Your Revenue-Generating Engine

July 27, 2016

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Architecture, engineering and construction (AEC) revenue generation has traditionally been viewed as somewhat organized but is tracked through a firm-specific approach.

Company Strategy

No, Everyone's Not A Marketer!

Who is most qualified to make marketing decisions?

Scott D. Butcher FSMPS CPSM

July 19, 2016

11 Comments

From Recruitment to Retention - And Everything In Between

How Human Resources and Marketing Can Work Together

These complementary positions in A/E/C firms can have a huge impact on the direction of the company

Scott D. Butcher FSMPS CPSM

April 19, 2016

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Human resources and marketing go together like peanut butter and chocolate – and savvy A/E/C firms have already taken advantage of their unique, complementary skill sets to create a better work environment.

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

Think SMART when creating goals & strategies

Scott D. Butcher FSMPS CPSM

April 12, 2016

No Comments

Creating effective marketing plans for A/E/C firms entails far more than just setting goals and employing hope as a strategy.

Live: June 11, 2026 at 1:00 pm CDT Fleet operations generate a massive amount of data. The real challenge is breaking down silos to turn complex metrics into a clear roadmap for smarter, faster decision making. In this webinar, we move past basic tracking to show you how the right data identifies hidden vulnerabilities and stops wasteful spending.

Articles Tagged with ''marketing''

Impact of Pandemic on Marketing, BD at Boulder Design Firm

Viewpoint: SMPS Report Tracks How Contractors, Designers Use Marketing Technology 'MarTech' Tools

It's Time to Redefine Marketing & Business Development

Improving Your Design & Construction Photography

What Five Generations in the Workplace Means to Your Firm

Design & Construction Megatrends Revisited

Business Development Techniques for Supercharging Your Revenue-Generating Engine

No, Everyone's Not A Marketer!

How Human Resources and Marketing Can Work Together

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

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