Marketing planning It's 2016 - How's Your Marketing Plan? Scott D. Butcher FSMPS CPSM January 17, 2016 No Comments Marketing planning is critical to the success of A/E/C firms, but far too few companies take the time to develop an effective, actionable plan.Read More
Digital Marketing The Dark Side of Social Media When negative comments impact your brand Scott D. Butcher FSMPS CPSM November 5, 2015 No Comments Social media is a critical tool for proactive marketing and connecting with clients and employees, but negative online comments about your company can make it difficult to attract new employees and even impact your ability to get new contracts.Read More