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Items Tagged with 'marketing'

ARTICLES

Firm Management

Spend Less Time in Business Development: Focus on Inbound Marketing

Supplement traditional sales techniques with lead-generating activities

Scott D. Butcher FSMPS CPSM

May 17, 2022

There’s no replacing traditional relationship-building. It is a critical skill for every rainmaker, seller-doer, and business developer to master.

Impact of Pandemic on Marketing, BD at Boulder Design Firm

Rich Friedman

December 17, 2021

The pandemic made easier the overdue decision to move away from printed marketing collateral, replacing it instead with more user-friendly technology.

Marketing & Business Development

The CRM Imperative for AEC Firms

Will AEC firms be able to keep up with new sales and marketing approaches?

Scott D. Butcher FSMPS CPSM

January 20, 2021

Customer Relationship Management, or CRM, has yet to really enjoy its time in the spotlight within the architecture, engineering, and construction (AEC) industries. And yet the future of marketing relies heavily on robust CRM systems and processes.

Marketing & Management

This is Marketing's Moment

Succeeding in a Volatile Economy

Scott D. Butcher FSMPS CPSM

May 27, 2020

The traditional tools of business development are not available to us right now. So how can you develop business and create relationships when you can't be there in-person?

Marketing & Management

What is the Future of AEC Marketing?

The Latest Research from SMPS

Scott D. Butcher FSMPS CPSM

December 3, 2019

Architecture, engineering, construction (AEC) and environmental firms need to continually stay abreast of what is happening in marketing and business development.

Viewpoint: SMPS Report Tracks How Contractors, Designers Use Marketing Technology 'MarTech' Tools

Amy Collins

November 7, 2019

With thousands of MarTech tools and apps on the market, design and construction firms are struggling to keep up.

Firm Management

Will Lean Thinking Revolutionize the Proposal Process?

Lean Construction Requires A New Approach to Proposals

Scott D. Butcher FSMPS CPSM

September 5, 2019

The construction industry is filled with waste – and I’m not just referring to construction debris.

Marketing Strategy

Why You Should Audit Your Marketing Content

When it comes to institutional knowledge, are you mining or farming?

Scott D. Butcher FSMPS CPSM

April 30, 2019

Would you rather harvest information while it is living and fresh, or try to uncover it years later?

Business Development

Establishing Rapport with Prospective Clients

Gain Trust and Drive Meaningful Conversations

Scott D. Butcher FSMPS CPSM

March 5, 2019

Establishing rapport is a critical soft skill for A/E/C professionals, yet it is rarely taught in schools or at firms. So how can you create rapport with someone you’ve just met?