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Louis Pasteur famously stated that "Chance favors only the prepared mind." When it comes to strategic marketing planning, how prepared is your mind? Understanding current and future trends is critical to developing strategy and setting direction for your firm.
Marketing planning is about far more than just defining target markets and determining advertising buys - it is also about creating realistic sales goals and determining who is accountable for business development.
A little more than three months into his tour as the 53rd U.S. Army Chief of Engineers and Commanding General of the Corps of Engineers, Lt. Gen. Thomas P. Bostick is analyzing what he has learned from a round of site visits and assessments of the state of the Corps.
