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Items Tagged with 'strategy'

ARTICLES

Industrialized Construction: eBook

February 5, 2024

Companies are increasingly investing in an industrialized construction strategy and adapting their business processes to improve project delivery performance.

Firm Management

Spend Less Time in Business Development: Focus on Inbound Marketing

Supplement traditional sales techniques with lead-generating activities

Scott D. Butcher FSMPS CPSM

May 17, 2022

One Comment

There’s no replacing traditional relationship-building. It is a critical skill for every rainmaker, seller-doer, and business developer to master.

Marketing Strategy

Why You Should Audit Your Marketing Content

When it comes to institutional knowledge, are you mining or farming?

Scott D. Butcher FSMPS CPSM

April 30, 2019

2 Comments

Would you rather harvest information while it is living and fresh, or try to uncover it years later?

Trends

Design & Construction Megatrends Revisited

What Will 2017 Hold?

Scott D. Butcher FSMPS CPSM

December 5, 2016

No Comments

Louis Pasteur famously stated that "Chance favors only the prepared mind." When it comes to strategic marketing planning, how prepared is your mind? Understanding current and future trends is critical to developing strategy and setting direction for your firm.

From Recruitment to Retention - And Everything In Between

How Human Resources and Marketing Can Work Together

These complementary positions in A/E/C firms can have a huge impact on the direction of the company

Scott D. Butcher FSMPS CPSM

April 19, 2016

No Comments

Human resources and marketing go together like peanut butter and chocolate – and savvy A/E/C firms have already taken advantage of their unique, complementary skill sets to create a better work environment.

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

Think SMART when creating goals & strategies

Scott D. Butcher FSMPS CPSM

April 12, 2016

No Comments

Creating effective marketing plans for A/E/C firms entails far more than just setting goals and employing hope as a strategy.

Marketing & Sales Planning: Who & How Much?

Incorporating sales goals into your marketing plan

Scott D. Butcher FSMPS CPSM

February 22, 2016

One Comment

Marketing planning is about far more than just defining target markets and determining advertising buys - it is also about creating realistic sales goals and determining who is accountable for business development.

Marketing planning

It's 2016 - How's Your Marketing Plan?

Scott D. Butcher FSMPS CPSM

January 17, 2016

No Comments

Marketing planning is critical to the success of A/E/C firms, but far too few companies take the time to develop an effective, actionable plan.

Manage your construction project risk better with today’s best practices by harnessing the power of Artificial Intelligence (AI) through cloud technology. In this webinar, discover how to integrate key jobsite information with financial systems to support the full construction lifecycle — from initial bid to project handover.

Items Tagged with 'strategy'

ARTICLES

Industrialized Construction: eBook

Spend Less Time in Business Development: Focus on Inbound Marketing

Why You Should Audit Your Marketing Content

Design & Construction Megatrends Revisited

How Human Resources and Marketing Can Work Together

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

Marketing & Sales Planning: Who & How Much?

It's 2016 - How's Your Marketing Plan?

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