Scott D. Butcher FSMPS CPSM

Scott D. Butcher, FSMPS, CPSM, is a marketing and business development consultant, trainer, and facilitator focused on the architecture, engineering, and construction (AEC) industry. He's worked with firms of all types in the areas of marketing strategy, content marketing, business development, seller-doer model, strategic planning, and more. Scott is a past president of the SMPS Foundation and a former director of the Society for Marketing Professional Services. He serves as Director, Strategic Growth Advisory for Stambaugh Ness.

Business Development

How Firms Are Using Technical and Non-Technical Staff to Win New Business

Seller-Doers vs. Dedicated Business Developers

Scott D. Butcher FSMPS CPSM

May 17, 2016

No Comments

The Society for Marketing Professional Services (SMPS) and SMPS Foundation recently undertook a major research initiative to determine how A/E/C firms are handling business development - particularly when it comes to staffing the position between dedicated business developers and seller-doers.

The New Competition

Adding Value to Clients by Understanding the A/E/C Supply Chain

When supply chains compete against supply chains

Scott D. Butcher FSMPS CPSM

May 4, 2016

No Comments

In today's competitive marketplace, A/E/C firms often view their competition as the similar firm across town. Yet the new reality in business is that supply chains increasingly compete against supply chains. A/E/C firms that understand this and work to positively impact their clients' supply chains will gain a competitive edge.

Marketing Strategy

The Importance of Brand in the A/E/C Industry

How branding can differentiate your firm, help attract new clients and recruit new talent

Scott D. Butcher FSMPS CPSM

April 28, 2016

One Comment

Many firms in the design and construction industry are beginning to realize the importance of brand in differentiating their firm; however, too many A/E/C firms fail to understand what a brand really is.

From Recruitment to Retention - And Everything In Between

How Human Resources and Marketing Can Work Together

These complementary positions in A/E/C firms can have a huge impact on the direction of the company

Scott D. Butcher FSMPS CPSM

April 19, 2016

No Comments

Human resources and marketing go together like peanut butter and chocolate – and savvy A/E/C firms have already taken advantage of their unique, complementary skill sets to create a better work environment.

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

Think SMART when creating goals & strategies

Scott D. Butcher FSMPS CPSM

April 12, 2016

No Comments

Creating effective marketing plans for A/E/C firms entails far more than just setting goals and employing hope as a strategy.

Marketing & Sales Planning: Who & How Much?

Incorporating sales goals into your marketing plan

Scott D. Butcher FSMPS CPSM

February 22, 2016

One Comment

Marketing planning is about far more than just defining target markets and determining advertising buys - it is also about creating realistic sales goals and determining who is accountable for business development.

Marketing planning

It's 2016 - How's Your Marketing Plan?

Scott D. Butcher FSMPS CPSM

January 17, 2016

No Comments

Marketing planning is critical to the success of A/E/C firms, but far too few companies take the time to develop an effective, actionable plan.

Digital Marketing

The Dark Side of Social Media

When negative comments impact your brand

Scott D. Butcher FSMPS CPSM

November 5, 2015

No Comments

Social media is a critical tool for proactive marketing and connecting with clients and employees, but negative online comments about your company can make it difficult to attract new employees and even impact your ability to get new contracts.

Scott D. Butcher FSMPS CPSM

September 3, 2015

One Comment

I’m a big fan of the seller-doer model of business development – at least in concept. (Even if I don’t like the term.) Clients have become more sophisticated – often even holding professional licensure or certification – and they have extreme time constraints. So when they take a meeting

Scott D. Butcher FSMPS CPSM

August 31, 2015

No Comments

If there is one thing that came through loudly and clearly at the recent SMPS Build Business conference in Los Angeles, it is that firms aren’t doing enough to analyze the external environment and prepare for the changes headed their way. We’ve long known that architecture, engineering,

Live: June 11, 2026 at 1:00 pm CDT Fleet operations generate a massive amount of data. The real challenge is breaking down silos to turn complex metrics into a clear roadmap for smarter, faster decision making. In this webinar, we move past basic tracking to show you how the right data identifies hidden vulnerabilities and stops wasteful spending.

Scott D. Butcher FSMPS CPSM

ARTICLES

How Firms Are Using Technical and Non-Technical Staff to Win New Business

Adding Value to Clients by Understanding the A/E/C Supply Chain

The Importance of Brand in the A/E/C Industry

How Human Resources and Marketing Can Work Together

A/E/C Sales & Marketing Planning, Part III: Setting Marketing Goals

Marketing & Sales Planning: Who & How Much?

It's 2016 - How's Your Marketing Plan?

The Dark Side of Social Media

Why Your Firm Needs Full-Time Business Developers

Why Marketing Deserves a Seat at Your Strategic Planning Table

The latest news and information

#1 Source for Construction News, Data, Rankings, Analysis, and Commentary