“Our digital twin approach isn’t just 3D; we should have real-world sensor data, point cloud captures,” he says. Bae sees Cupix as an aggregator of project data for greater insights. “We have a grand plan, not just for progress tracking, but to provide a predictive model. Once we have enough data, we get that critical mass where we can do prediction and give you advice.”

Cupix has been expanding its platform and its customer base in the U.S. over the past year. Founded in Seoul, South Korea, Cupix has branched well beyond its original work in residential construction into working with large contractors in commercial construction. The digital twins generated by Cupix are also being used by retail chains and oil and gas operators to oversee their internal improvements and maintenance. 

Bae says that the distinction between a construction digital twin and an operational digital twin is fading away. “We’re trying to get over some of the information silos between construction and after construction—streamline that information,” Bae says. “That way, when you have a new renovation project, you can just pull up the last time you used the model.”