eMachineShop, which opened its virtual doors June 21 at www.emachineshop.com, lets users trim a process that could easily take days, down to as few as 15 minutes, claim its officials.

“It’s a new concept in getting custom parts,” says Jim Lewis, president of the Midland Park, N.J.-based company. Users can download CAD software for free and then create designs. Parts can be made from a variety of materials, including aluminum, steel and zinc.

The software is simple to use, even for a novice. It has an “expert machinist” feature that warns of physical limitations. For jobs that are theoretically possible, but impractical, eMachineShop alerts customers by e-mail, says Lewis.

Users can modify designs and see price variations instantly. Delivery of commissioned products takes about three weeks.

eMachineShop offers “one-stop shopping” with a wide variety of machining capabilities including milling, turning and finishing options, says Lewis. “You can essentially try anything that comes to mind,” he says.

new online factory streamlines the production of custom parts by letting customers drive the process from their own computers.