Items Tagged with 'sales'

What is marketing? And business development?

Once upon a time, in the twentieth century, the architecture, engineering, and construction industry deemed "sell" a four-letter world, and attempted to ban it from the A/E/C vernacular.

In the last post, we looked at five critical tools that technical professionals can use for business development.

Seller-doer, doer-seller, closer-doer, rainmaker … all terms used to reference a technical professional (architect, engineer, scientist, construction manager, etc.) tasked with bringing in business to his or her firm.

The Society for Marketing Professional Services (SMPS) and SMPS Foundation recently undertook a major research initiative to determine how A/E/C firms are handling business development - particularly when it comes to staffing the position between dedicated business developers and seller-doers.