Is "sustainability" just a buzz word that makes people feel good or does it have real value for business? In this webinar we will look at some current perceptions the public has of sustainability and also look at some examples of industries which have embraced sustainable practices. We will talk about how a sustainability plan can impact a business's bottom line as well as how it can impact its customers perceptions. And finally, we will talk about the practical steps businesses can take to begin developing a practical and profitable sustainability plan. Join us in this overview to find out if sustainability planning can benefit your organization in practical and meaningful ways.