Now On Demand
The image a company creates for itself is critical to attracting good projects and great talent. Clients are drawn to companies with strong identities synonymous with stability, efficiency, solid ethics and technology smarts. Prospective employees seek firms promising challenging work with good rewards and opportunities, but also work-life balance.
How are next-generation CEOs using new tools and strategies to show employees and clients excitement in a workplace and a company's commitment to progressive ideas, while keeping control of their messages and branding in the social media age? How do "star" companies open up for growth, while holding down costs?
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