The opening sentence in Good to Great by Jim Collins is, "Good is the enemy of great." This concept can be extended to, A good strategy is the enemy of a great strategy. But why is this so critical? “Therefore, those skilled in war subdue the enemy’s army without fighting. They capture enemy’s cities without assaulting them and overthrow his state without protracted operations. Their aim must be to take all under heaven intact through strategic superiority. Thus, their troops are not worn out and their triumph will be complete. This is the art of attacking by stratagem.” – Sun