Investment in and outreach to the community can be much more than just feeling good about helping others. If giving back flows creatively from the values of your company, it will help retain your best employees, recruit new ones and integrate your company as part of the community. The question becomes not only, “Is it worth more than the good feelings giving back brings?” but also, “How does my company build—or improve—our strategy for investing in the community?” What Employees Want Today’s employees are looking at a bigger picture of their employer, asking more than just what their compensation will