Keeping track of the operational and embodied carbon-emissions of a business used to be seen as a bit of a sustainability novelty. But an increased awareness among construction owners and public agencies out to track these emissions and other externalities is driving firms to take it more seriously.
“A lot of our customers are not coming from an activist perspective but a business pragmatist one,” says Saleh ElHattab, founder and CEO of Gravity Climate. Gravity’s tool lets firms track the embodied carbon in their operations, from the energy mix of their power utilities to the emissions data from equipment telematics to their entire construction supply chain.