Promise of Great Machines, Great Minds, Makes a Deere Run, Explains New Boo
For equipment enthusiasts who think they know everything about the 168-year-old machinery manufacturer in Moline, Ill., a book published this year about Deere & Co.s core business principles contains several surprises.
Without a doubt, the heavy equipment company and its 46,000 employees are masters at building brands. But the memorable tagline "Nothing Runs Like A Deere" was almost trashed during a marketing session for John Deeres new line of snowmobiles in 1971. The slogan outlived the snowmobile line, and today it applies to all Deere equipment, including its familiar yellow construction machines.