Case Reflects Market Optimism With 'Unprecedented' Rollout of 27 New Equipment Models
Seconding the cautious but optimistic outlook offered by equipment distributors meeting in Anaheim this month, Case Construction Equipment is casting its own vote of confidence. The Racine, Wis., manufacturer is planning a massive rollout of 27 new models in six categories. Case's move is "unprecedented in the industry as far as product introduction," claims Robert F. Killian, vice president in charge of sales and marketing for North America and Mexico.
The rollout follows the 1999 merger of Case and London-based New Holland into CNH Global N.V., which "gives us the opportunity to expand our line," Killian says. Some models are a move into new niches and bigger sizes. Case will soon release its largest-ever excavator, the CX800, aimed at the mass excavation, quarry and aggregate markets. The larger of two new crawler dozers, the 1850K, provides a 205-hp engine, 671 lb-ft of torque, and 126 in. of track on ground.