As subs we do the work, we hold the data. And by requiring more data to be transmitted in open formats, such as the one sponsored by the U.S. Army Corps of Engineers' Construction Engineering Research Laboratory (CERL), we can unlock this static and really tragic relationship between project team members. That will give the owners more value from design to construction to facilities management.
The subs are at fault here.
President Obama must take the lead here, whether it's through the green movement (President Clinton had the White House scanned and modeled in the 90's under the aegis of "greening" it), or the creation of many new jobs in the BIM community tied to subcontractor means and methods.
I often tell my colleagues, "What do you want to be when you grow up?"