In an unusual move in the highly commercialized sports market, the city council of Irving, Texas, voted on Dec. 31 to award naming rights to the demolition of Texas Stadium to Kraft Foods Global. The city council says the partnership, nicknamed “The Cheddar Explosion,” will yield $1 million in promotional value for the city. Kraft agreed to pay $75,000 for the naming rights and provide an additional $75,000 in products to local food banks. Weir Bros. Inc., a Dallas-based contractor, received a notice to proceed on the demolition project on Oct. 20, 2009. The implosion of the stadium is tentatively scheduled for March, pending completion of asbestos abatement, and the $5.8-million job is expected to be completed by July 22.