4. Don’t Give False Impressions. When it comes to business, false impressions are everywhere. From misleading advertising campaigns to padded resumes, you won’t be hard pressed to find examples of people trying to make others believe things are better than they are. But you have to be upfront and honest with those you work with, or you may lose your credibility and build up bitterness and resentment in a once-valuable business relationship. Think about the ways that you or your company may be misleading others, and find ways to stop it.

There are a few simple things you can do to get your employees and organization on the road to transparency. Stop any misleading advertising you may be engaged in. Make sure that you aren’t “spinning” information and don’t mislead potential job candidates or employees about realities concerning compensation, advancement or future plans. Cultivating a culture of honesty in your organization will improve your business.

5. Reconcile and Forgive Immediately. Holding grudges is a common and unfortunate consequence of competitive business. Resentment builds up when employees leave organizations, mistakes are made, or when co-workers feel slighted. Take an inventory of grudges you may be nursing, people you’re resenting, and those with whom you must reconcile. It doesn’t matter how far back the offense was. If you’re carrying it around, it’s affecting your performance, whether you realize it or not. Suggest to your employees that they think about any hard feelings they may be harboring and encourage them to make amends.

When you are busy harboring resentment and holding onto grudges, you are taking time and precious energy away from the things you could be doing to increase your productivity and your business. Bring closure to past offenses. Identify amends you must make, with whom, and do it quickly. Having a clear conscience and a sound heart is a key component to having a solid character.

Still skeptical about your ability to pull off this company character assessment—not to mention how well received it’s likely to be? Just give it a try. You’ll be pleasantly surprised by the results. But you have to walk the walk. If you haven’t been doing so, make a point to change, and others in your organization will be sure to follow.

Dave Anderson is president of Dave Anderson’s Learn to Lead. He is the author of several books on business ethics and leadership.