The recent Equipment Tracks & Trends article, "Case Regains Identity and Launches Models after CNH Executive Team Reshuffles," mentioned some of the one dozen new products rolled out at a recent media event held at the Case Customer Experience Center in Tomahawk, Wis. We appreciate the opportunity to see information about our new products shared with your readers.
However, the article stated that Case's last major rollout was in 2002. In fact, in January 2005, at a media event held in conjunction with AED in San Antonio, Texas, Case introduced 22 new equipment models. In addition to offering several new products featuring emissions updates that met or beat industry deadlines, Case presented two models in a product line that was completely new in the Case lineup (compact track loaders), two articulated dump truck models that extended the Case lineup by 10 tons and an entirely new line of eight skid steer loaders, the Case 400 Series.
In addition, Case made sure that, with every emissions update, it took the opportunity to upgrade other features, achieving improvements in serviceability, operator comfort, performance and fuel efficiency across several product lines. In the case of the CX B Series compact excavators, performance increases were up by double digits. At this same event, Case also introduced an updated line of cold planers designed to work with its 400 Series skid steers and 400CT Series compact track loaders.
We believe 22 new equipment models and an updated series of attachments is a major product rollout by any standard.
Shades of GreenYour article on sustainable design, "Airport Owners Raise Red Flag on 'Green' Movement Lapse," forced an observation. Unfortunately, aircraft are one of the most "non-green" ways of moving people. They emit far more carbon dioxide than cars.
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