As part of its strong brand identity, Great Wolf Lodge provides its regular customers a sense of familiarity across all of its resorts—from the water parks to the themed restaurants. But while common concepts and aesthetics may be deployed at each property, the actual buildings are far from prototypical designs.
“These are big, complex projects,” says Andrew Pigozzi, principal in charge at project design firm Stantec. “They are just as complicated as a hospital.”