Commentary: Does Your Company Need an Extreme Messaging Makeover?
Have you ever driven past a billboard that would cause an accident if anyone actually read the whole thing or wished that a salesperson would stop blabbering about how perfect their product or service is? Worse yet, have you ever sat through a presentation that features a bunch of PowerPoint slides being read to you by the speaker?
The advertiser, salesperson and speaker all missed the opportunity to reach and influence their target audiences. Time and money are wasted. Productivity suffers. It’s probably time for an “extreme messaging makeover.”