Of all professional groups, architects and engineering and construction firms spend the least on marketing (3.1 percent), according to a 2008 study by Hinge, a marketing services firm. While the building professions are loathe to print brochures, nearly all have websites. And nearly all operate on a local or regional level. Given how easy and inexpensive it is to optimize a website for local search to help prospective clients find you, it's hard to understand why engineers and builders wouldn't take advantage of local search engine optimization. As far back as 2004, local search accounted for up to 25 percent of
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.