Chicago — SMPS Chicago will be presenting a panel discussion on the marketing foresight and business development to leverage the newly renovated The Chicago Athletic Association Hotel on Mar. 9, 2016 from 11:30 a.m. to 1:15 p.m. at Petterinos in Chicago. Occupying what many consider one of the city's prime locations at 12 S. Michigan Ave., The Chicago Athletic Association(CAA) building sat vacant for more than five years and in a general state of degradation prior to its transformation into an upscale, boutique hotel. The extensive restoration project required forward-thinking marketing and business development initiatives.
Moderator:
Rose Sweeney, Founder, Lorett Marketing Communications, Inc.
Panelists:
Paul Alessandro, Principal, Hartshorne Plunkard Architecture
Carol Moy, Director of Marketing, Hartshorne Plunkard Architecture
John Panek, Project Executive, KJWW
Molly Foley, Corporate Marketing Manager, KJWW
Mike Lemmons, Senior Project Manager, Bulley & Andrews
Sloan Watson, CPSM, Marketing Director, Bulley & Andrews
SMPS Chicago is the local chapter of the national organization of the Society for Marketing Professional Services (SMPS). SMPS is the only marketing organization dedicated to providing education, team building and networking opportunities for developing business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,500 marketing, business development, and technical professionals, from 57 chapters, responsible for marketing and building relationships for their companies. As one the largest chapters in SMPS, the Chicago Chapter has over 230 members representing the top contractors, architects, engineers, and specialty consulting firms in the Midwest. For more information, go to http://smps-chi.org.