Speaker Scott D. Butcher, FSMPS, CPSM will speak on the The Butterfly Effect. He posits that something as seemingly innocuous as a butterfly flapping its wings can directly impact the development of a major hurricane several weeks later. But in an industry of technical professionals, these early indicators of major disruptors are often ignored or go totally unnoticed. Firms often spend time reacting to present-day situations rather than addressing trends that severely impact the A/E/C industry in the long-term. Through this presentation, participants will learn about such trends and be able to interpret future ones to obtain success.
- Attendees will recognize the importance of researching and interpreting trends for their firms.
- Attendees will explore the major issues on the horizon and the potential impact those trends will have on the A/E/C industry as a whole.
- Attendees will utilize resources that can efficiently and effectively be used to continually identify and classify future trends that will impact their firm and the industry.
- Attendees will conduct environmental scanning and incorporate best practices recommendations for sharing findings and content with other firm executives.
Butcher has more than 25 years of experience in the A/E/C industry. He is vice president and chief marketing officer for JDB Engineering, Inc. and two affiliate companies. Scott currently serves on the SMPS board of directors and is a former trustee and past president of the SMPS Foundation.