On Demand Is your firm using CRM (Customer Relationship Management) to its fullest potential? Does your firm even use CRM? In addition to managing contacts and producing reports, CRMs are also storehouses of valuable strategic data. In the competitive world of construction, this data is game-changing for firms who take advantage of it.

Hear leaders from Swinerton (Chad Lewis, Director of CRM Operations), Garney Construction (Jen Paré, Database Manager), and Unanet (Akshay Mahajan, Executive Vice President of AEC) discuss how construction firms are leveraging CRM data to drive business strategy and achieve long-term growth.

Takeaways from this webinar will include: 

• The types of strategic decisions that CRM data should drive 
• The competitive advantages gained from CRM data 
• Why firm-wide CRM adoption is strategically important 
• How to get everyone onboard 

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