So what the heck is content marketing? It’s certainly a term that gets thrown around a lot lately, along with inbound marketing and its cousin, outbound marketing. The Inbound 2014 conference was just held, attracting 10,000 people.  Content Marketing World was held in early September. Entrepreneur Magazine has

In this day and age of the commoditization of the A/E/C industry, you'd think the last thing we'd need is a reminder of this unfortunate trend.  Just as Hester Prynne was branded with an "A" for adulteress in The Scarlet Letter, it would seem that A/E/C professionals branded with cowbells would visually scream

Welcome to the newest blog on ENR.com, Marketropolis – The Hub for A/E/C Marketing & Business Development Insight!  The name draws inspiration from the Greek term “metropolis,” which was the mother city or hub for a colony.  It’s also a nod to the built environment in which we work, and