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Home » Blogs » Marketropolis

Marketropolis
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Marketropolis

This blog is a hub for A/E/C marketing and business development insight.

Recent Comments

Very Well Describe

A3 and Lean Construction

Training for new BD in AEC

100% agree

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Why Risk It

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Developing Your Social Networks (Social Selling - Does It Make Sense for A/E/C Firms? Part 2)

November 20, 2014
No Comments
In the last post we introduced the concept of Social Selling within the architecture, engineering, and construction market space and confirmed that yes, it does make a lot of sense.  We also reviewed the first step in the process, developing a robust online presence, and the importance of LinkedIn to the Social Selling
Read More

Social Selling: Does it Make Sense for A/E/C Firms? Part I

November 4, 2014
No Comments
A few weeks ago I posted about content marketing, and why it is important for design and construction firms to utilize this important marketing tool to enhance brands, build reputations, and potentially generate leads. Closely related to content marketing is a relatively new business development approach commonly referred
Read More

31 Trends Impacting the A/E/C Industry that You Should be Following Now

October 20, 2014
One Comment
A few months ago I began developing a lunch & learn program for my co-workers.  The topic was mega-trends in the design and construction industry.  I created an initial list of 17 trends, gleaned from both my personal opinion as well as an analysis of A/E/C industry and business publications including
Read More

Mind-Blowing Stats from the Census Bureau

October 14, 2014
No Comments
With the recent news of AECOM’s acquisition of URS, followed by their subsequent purchase of Hunt Construction, it seems like the big just keep getting bigger. If AECOM was a mega-firm at 50,000 employees, what is it at 95,000?  Since a gigabyte is larger than a megabyte, it stands to reason that AECOM is the
Read More

Who Should Present at Your Next Shortlist Interview?

October 3, 2014
2 Comments
My firm received a letter informing us of the good news - we had been shortlisted for a project.  The proposal had done its job.  But near the end of the letter was one of those statements that sends chills down the spines of people who do what I do: "Kindly leave your sales and marketing staff back at the
Read More

Content Marketing: A Short Primer for A/E/C Firms

September 26, 2014
No Comments
So what the heck is content marketing? It’s certainly a term that gets thrown around a lot lately, along with inbound marketing and its cousin, outbound marketing. The Inbound 2014 conference was just held, attracting 10,000 people.  Content Marketing World was held in early September. Entrepreneur Magazine has
Read More

What Does Your Business Development Program Need? More Cowbell!

September 23, 2014
No Comments
In this day and age of the commoditization of the A/E/C industry, you'd think the last thing we'd need is a reminder of this unfortunate trend.  Just as Hester Prynne was branded with an "A" for adulteress in The Scarlet Letter, it would seem that A/E/C professionals branded with cowbells would visually scream
Read More

So What’s Marketropolis, and Why Should You Care?

September 11, 2014
One Comment
Welcome to the newest blog on ENR.com, Marketropolis – The Hub for A/E/C Marketing & Business Development Insight!  The name draws inspiration from the Greek term “metropolis,” which was the mother city or hub for a colony.  It’s also a nod to the built environment in which we work, and
Read More
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