Hertz Global Holdings is planning to spin off Hertz Equipment Rental Corp. into a standalone company; however, the move has been delayed by an internal audit of Hertz’s earnings for 2011-13 and a Securities and Exchange Commission investigation announced last year.
ENR recently sat down at its New York City office with Lisa Farrar, HERC’s senior director of marketing and e-business, to talk about the spinoff, the HERC brand and other trends in the rental business.