Gordon Chew, a handyman in remote Tenakee Springs, Alaska, needed a 12-volt coil to get his Case 686G telehandler up and running again. He called a dealer and was told the part was not in stock.
“Case couldn’t find it,” says Chew, who notes the price quoted to him was $230. Not wanting to wait for a special order, he typed the part into a search engine and found GCIron.com. Chew had never heard of the site before, but that didn’t matter. He called up the company, and the operator cross-referenced the part and quickly located it in inventory. “They had a killer price—they quoted me $71,” Chew says. Finally, the correct part arrived in the box, “unlike 25% of the parts [shipments] in America,” Chew remarks.