Kim Koster, Vice President of GovCon Strategy at Unanet and co-author of the 2021 GAUGE Report, has published her latest article as a member of Executive Mosaic’s GovCon Expert program. In the article, Koster supplies insight into the Gauge Report’s findings that explore annual best practices and benchmarks of the government contracting world. This year’s report has a focus on data that government contractors can use to write proposals that win more business.

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The 2021 report gathered its data from a pool of nearly 1,500 government officials that supplied a variety of perspectives, highlighting the significant impact that COVID-19 pandemic has had on the GovCon sector in 2020. You can read the full 2021 Gauge Report, written by Kim Koster of Unanet and Christine Williamson, partner of CohnReznick, right here .


Benchmarks from the 2021 Gauge Report

The 2021 report illuminates the benchmarks, best practices and trends that are providing government contractors with a strategy in a time of uncertainty. In the high-pressure world of government contracting, 2021 has supplied many stressors, lots of adversity, and some twists.

The changes brought on by a global pandemic (quarantine, remote work, supply chain disruption, contractual uncertainty, etc., and at a larger level, higher unemployment, and the risk of a recession) are one set of factors. The more recognizable competitive challenges like growing profits, dealing with tech innovations, and navigating a prominent level of regulatory and policy changes is another set. Add in other stressors such as the government’s demand for cyber-security compliance and the risk of an eminent hack, and the result is a high-stress environment for government contractors.

Just released in September of 2021, the fifth edition of the annual GAUGE Report draws its findings from a survey of more than 1,400 respondents representing a wide range of company sizes and industries across all of government contracting.

The survey data yields several compelling stories, some insightful performance metrics, and more than a few innovative business tactics shaping what is now an even more volatile GovCon landscape. Amid so many changes, one thing is clear: There is much knowledge to gain by benchmarking your GovCon organization against competitors, and by learning how other government contractors are handling challenges and opportunities just like yours.

Results from Unanet and CohnReznick’s new 2021 GAUGE Report suggest GovCons are indeed feeling pressure from multiple directions — but the creative responses to pressures are impressive, and well-worth the read.

Click here to access the full GAUGE report, just released September 2021.