If there’s one phrase that describes 2020, it was not “business as usual.” How AEC firms fared last year depended upon their strategies for navigating an uncertain landscape. While we talk about finding a new normal, company leaders in 2021 will have to think more expansively about what they want that “normal” to look like.
Do they want to return to the previous normal (and is that possible)? How do they mentor, lead and maintain culture if people are not in the office? What does the firm need most to thrive?