With in-person business arrangements now less common due to the coronavirus pandemic, online equipment sellers are seeing a growth in traffic as well as a need to adapt. Equipment Trader, a website built around connecting buyers and sellers of construction equipment, has been evolving quickly to meet the new demands of the pandemic era.
“We saw a 23% year-over-year increase in web traffic in August,” says Paige Bouma, Equipment Trader executive vice president, sales and operations. “We’re seeing our rental search impressions up 5.5 times per listing. Each listing is getting a lot more visibility than in the past.”