Video-gaming pioneer Atari is teaming with innovation and strategy agency GSD Group and real-estate developer True North Studio to build in downtown Phoenix the first in a series of Atari Hotels planned across the country. Additional Atari-themed hotels are slotted for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.
Stakeholders expect to break ground by the end of the year and complete the estimated $55-million hotel in 2021. It will be built near Central Avenue and Roosevelt Street, a gentrifying inner-city area where True North Studio has completed commercial projects along Roosevelt Row.