The World Green Building Council’s latest maneuver in its war against greenhouse gas emissions is a rallying cry for embodied-carbon reduction in buildings that involves global collaboration, communication, education, innovation and regulation. WGBC’s ambitious aim is to get to net-zero EC in all new construction and renovations by 2050.

“We need to rethink the way we make buildings,” said Krista Mikkonen, Finland’s Minister of the Environment and Climate Change, at the Sept. 25 launch, during Climate Week NYC 2019 in New York City, of a 67-page WGBC report, Bringing Embodied Carbon Upfront.