In the early 1980s, the leadership of the Birmingham, Ala.-based construction firm that would become Robins & Morton made a strategic decision—move away from hard bids in favor of negotiated contracts with its clients, most of which were health care companies.
“That was a big milestone for us,” recalls Bill Morton, chairman and CEO and the son of former president and part-owner Barry Morton, whose name was added to the original Robins Corp. in 1992. “We wanted to partner with our clients and build more collaboratively.”