As its separation from Hertz Car Rental finishes up, the newly rebranded Herc Rentals—the firm's former equipment rental arm—celebrated its first day as an independent company with a ring of the opening bell of the New York Stock Exchange on July 1. Having run the company since its separation began roughly a year ago, CEO Larry Silber is looking to reinvigorate a 50-year-old company that he believes has grown somewhat complacent. Silber sat down with ENR editors on July 14 to discuss the state of the rental market and the future of Herc Rentals.