An Australian-based safety-audit app built its user base from the bottom up by offering its service for free and gaining grassroots adoption through the workers closest to the action. The app officially enters the U.S. market this month.
“We’ve never had any sales people or marketing,” says Luke Anear, founder, SafetyCulture, Townsville, Australia, whose company created the iAuditor app. Anear says safety inspectors and superintendents sought out the app after getting frustrated with paper-based inspection processes.