At the new headquarters of Porsche Cars North America Inc., the roar of jets from nearby Hartsfield-Jackson Atlanta International Airport competes with the purr of engines, as drivers try out some of the German-based auto manufacturer’s latest models on a 1.6-mile test track.
The track is but one component of a 27.7-acre complex, named One Porsche Drive, that is part corporate headquarters, part automobile showcase and training facility, part economic development project and all brand reinforcement. Located on the site of a former automobile manufacturing plant, the $67-million project, completed in January, is anchored by a four-story, 260,000-sq ft office building.