Oil prices are skyrocketing with more force than the U.S. space shuttle program, prompting truck suppliers to fuel around with a new giveaway. Meanwhile, off-road producers are trying keep up with a still-robust demand for construction machines.
Soon after the success of General Motors' "employee discount" campaign, Navistar International, the parent company of International Truck and Engine Corp., thinks that giving away free fuel is the ticket to selling more commercial vehicles.