The editorial "Industry Image Initiative May Be Dying" (ENR 5/10 p. 48) accurately describes the meeting of the National Construction Industry Image steering committee as a watershed event. The purpose of the meeting was to reflect on achievements and to refine the vision of Chairman Pete Wert, who led the start-up effort.
We are indebted to Pete for tilling the rocky soil of cynicism and industry self-deprecation. Under his leadership the committee launched the National Hard Hat Heroes award program and developed an industry recruiting DVD that speaks to the interests of future generations to make a difference in the world, repair the unintended damage done by our built environment and enhance our collective quality of life. The committee also established a network of change agents who proactively exchange best practices and innovative solutions for local application. In his final act as chairman, Pete challenged the group to redefine the future of the industry.