How Chrysler’s Nimble Cargo Van Sprints Its Way to the Top
Speciality contractors in the Midwest may know of Walter Salcedo, who claims to sell 700 Dodge Sprinter vans a year while most dealers average 270. Those who don’t know him will probably see his work eventually, as the Europe-inspired cargo van gains more edge in the U.S.
Salcedo works for Sherman Dodge in Skokie, Ill., where we tested the BLUETEC Ram. He is a fast talker, but not for lack of a good product. A testament to the throngs of contractors using Sprinter vans is Salcedo’s office wall, where dozens of photos of clients’ vehicles hang. “It started out as one picture,” he says. “The boss says, ‘What a great idea!’” Now, Salcedo has to turn away donors because he ran out of space.