An oil worker is led to the edge of an offshore oilrig platform and given the command to jump into the icy waters below. The rational response, as you would guess, is an emphatic “no.” After all, why leave the comfortable confines of the rig for the unseen dangers below? But if that rig catches fire, you can bet the same worker will be the first to jump overboard to save his life.
It is that parable of survival that is facing nearly every general contractor today. If survival can only be assured if you jump, why are so many contractors still clinging to the burning platform, trying to run their businesses as if their industry isn’t on fire?